Tuesday, 20 January 2015 00:00

Good Sports Awareness Campaign

For more than a decade the Australian Drug Foundation’s Good Sports program has been helping sports clubs tackle binge drinking behaviours around sport. In some locations, Good Sports is also already delivering healthy eating and healthy minds programs as part of their mission to promote health and prevent harm. Since starting in Victoria in the early 2000s, Good Sports has been so successful that it has spread to every state and territory in Australia.

With more than 6500 clubs now involved, it has been very popular with clubs and has been proven through rigorous research to reduce risky drinking. Importantly, Good Sports is successful because it empowers clubs to reflect on the example the club’s current culture is providing to its players, members and spectators. 

The Australian Drug Foundation has launched a groundbreaking new campaign encouraging parents to consider what habits their children are learning at their sports club. The ‘Is your child’s club a Good Sports club?’ campaign uses powerful imagery of kids mimicking drunken behaviours that they have observed around their sports club. The campaign asks parents to consider what their kids are learning at their club, and encourages them to choose a club involved in the Good Sports program. Watch the new Good Sports ad here: http://youtu.be/lAE6c6UBOzA

Good Sports officers support clubs to make decisions about the culture they want to foster, and support them with the tools to make it more family-friendly. More information about Good Sports is available at www.goodsports.com.au

The campaign will run from 11 January until 22 March 2014.




Read 6965 times Last modified on Thursday, 16 April 2015 12:14

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